# Guide to Selecting UX Research

At Theory and Principle, we often help our clients decide when and how to conduct user research during the lifecycle of their product. We created a guide to share with the organizations we work with, and now you can have it too! This guide covers the factors to consider when selecting a research model and an overview of each research model and how to actually do it. Happy researching!

[Download Guide](https://cdn.prod.website-files.com/63b7d5f8ed93fa2c75ae92b3/667ef114b8c78a3630778526_UX%20Research%20Guide.pdf)  
[Go to Podcast](/content/resources/ux-research#/index.html)